With a combination of live footage and 3D Animation, we developed this national TV spot for Caldwell Shooting Supplies. From script writing, to storyboard to final production, Master Track produced this commercial from concept to completion.
Above is an un-rendered version of one of the many Shots from the commercial. Each detail was painstakingly modeled from polygonal primitives. The Lead Sled itself was built from a combination of reference photos (3 view) and physical reference. Once the 3D models were finished, surfacing, lighting, and rendering were applied to the scene. Thanks to our in-house render farm, we were able to render each frame in High Definition video (1920x1080) in under 10 minutes.