In any industry a sales professional will reiterate over and over again the benefits of their organization's products or services. The so called "elevator speech." It can be repeated dozens (if not hundreds) of times daily by your average sales person.
Now what if they only had to send a link? A link to a web-video that described in a dynamic fashion everything the company offered. Web video is a growing market, and with current and future advancements video on the web will become the norm. Current digital video technologies can take video from the realm of an expensive marketing luxury - into an accessible marketing reality.
Consider corporate training; Recent studies have shown that companies spend an average of $1,202 per Employee on Training. However, using video training, and web delivery to provide your employees with world wide access to the training material, could dramatically reduce those costs.
The value of professionally produced video is important to note. Often times creative developers are competing with low cost (or even free!) hobbyists - or services that offer a "one size fits all" approach to your intellectual property. But your corporate identity only gets one first impression, and chances are you've spent time and resources on logo design and customer service - it's important to extend that to your multimedia needs as well. Plus, a professional produced video can have a much longer shelf life (meaning you won't be embarrassed to show your staff the training video from 5 years ago.)
Professional videography, lighting, staging, acting, narration and editing are all essential elements to achieving your video's purpose. Whether it's to entertain or inform; to train or impress; never underestimate the power of video.