For those video users who are not sure how to watch their .flv format videos outside of a flashplayer, you can download the Adobe media player. This is a desktop app that lets you open .flv format videos and watch them directly in the player.
Adobe Media Player.
For those video users who are not sure how to watch their .flv format videos outside of a flashplayer, you can download the Adobe media player. This is a desktop app that lets you open .flv format videos and watch them directly in the player.
Licor Microsite
Micro-sites are typically dynamic and compact web locations which are dedicated to a specific topic, product, or service. They can either be embedded within the page, or hosted separately.
We recently completed work on a micro-site for Licor Biosciences' digital mascot "Photon". The site was built in Flash, and uses coded animation for easy updates and changes.
See the result. In this example we started with a simple proof of concept to show that we could create the 'x-ray' effect, then, taking feedback from Licor's project manager, we completed the application. The resulting page is a perfect example of effective implementation of a micro-site.
The power of video in any industry.
In any industry a sales professional will reiterate over and over again the benefits of their organization's products or services. The so called "elevator speech." It can be repeated dozens (if not hundreds) of times daily by your average sales person.
Now what if they only had to send a link? A link to a web-video that described in a dynamic fashion everything the company offered. Web video is a growing market, and with current and future advancements video on the web will become the norm. Current digital video technologies can take video from the realm of an expensive marketing luxury - into an accessible marketing reality.
Consider corporate training; Recent studies have shown that companies spend an average of $1,202 per Employee on Training. However, using video training, and web delivery to provide your employees with world wide access to the training material, could dramatically reduce those costs.
The value of professionally produced video is important to note. Often times creative developers are competing with low cost (or even free!) hobbyists - or services that offer a "one size fits all" approach to your intellectual property. But your corporate identity only gets one first impression, and chances are you've spent time and resources on logo design and customer service - it's important to extend that to your multimedia needs as well. Plus, a professional produced video can have a much longer shelf life (meaning you won't be embarrassed to show your staff the training video from 5 years ago.)
Professional videography, lighting, staging, acting, narration and editing are all essential elements to achieving your video's purpose. Whether it's to entertain or inform; to train or impress; never underestimate the power of video.
About Master Track Productions
Master Track Productions, Inc. began in1972 as a recording studio in Hayward, California. The fledgling company soon expanded into cassette duplication and built a reputation for excellent audio quality and outstanding customer service. In 1991, Master Track opened a second facility in Lincoln, Nebraska.
All operations were consolidated at the Lincoln site in 1995. Over the past 30 years, Master Track has continued to grow and diversify. In the new century, Master Track added corporate video production and interactive media design services to its established audio repertoire. Some of our current customers include: The Gallup Organization, Lillenas Publishing, Valentino's, Li-Cor, Back to the Bible, Hornady Manufacturing, Predator Quest Television, Legacy Sports International, National Student Loan Program, Education Quest. Broodmore Development. Local talents including the Wheezetones, Phil Walker, Bobby Layne and His Orchestra, Casting Pearls, The Lonny Lynn Orchestra and Abendmusik have trusted their projects to Master Track.
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