MASTER TRACK WINS THREE TELLY AWARDS

MASTER TRACK WINS THREE TELLY AWARDS



Lincoln, NE – (July 8th, 2009) For the second year in a row Master Track Productions has been awarded a Telly Award for their work on Hornady Manufacturing Company’s new products video. This year the Hornady 2009 New Products Video won two Telly Awards in two separate categories, Direct Marketing and Infomercial. Two Telly Awards are great, but three is even better. Master Track Productions won another Telly Award for the RCM commercial also produced for Hornady Manufacturing.

The RCM commercial aired on a number of hunting channels including, The Outdoor Channel, Versus and The Sportsman Channel and helped launch Hornady’s new 300 and 338 Ruger Compact Magnum (RCM) ammunition.
The Hornady 2009 New Products Video, is a thirty-minute promotional video featuring Hornady’s new ammunition lineup for 2009. It includes product demonstrations, staff interviews and graphics to help highlight each new product. As a key part of Hornady’s marketing efforts the video needed to grab the viewers attention and deliver information in an exciting, energetic way. Thirty thousand DVD copies of the video were shipped all over the world. The Hornady 2009 New Products Video can also be viewed at http://www.hornady.com

The Telly Awards are the premier awards honoring outstanding local, regional, and cable TV commercials and programs and the finest film and video productions. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. Silver Telly winners include Disney, ESPN, Golf Channel, Lockheed Martin, NBA Entertainment, Outdoor Channel, PBS, SCI FI Channel, Sports Illustrated, The Boeing Company, and Warner Bros.

“There is a lot of competition in the video industry and so many great videos out there.” said Micah Dorner, Video Producer for Master Track Productions. “It feels really great to have our work stand out!”

Green screen composite.

We recently did some green screen composite tests for an upcoming project. We utilized our 530sq foot studio and our (very large) green screen.

Once the green screen was keyed out, we developed a 3D matte for the background image. The 3D scene was lit to match (roughly) the lighting in the sound stage. The final shot ended up being very convincing. This was a true success considering we put the whole shot together in under 2 days. The imaginable possibilities are limitless. We will be posting the final composite video soon.

Recent interview

Recently we were contracted to film a series of interviews at Alegent Health in Omaha, Nebraska. The interviews were for a VNR (Video News Release) as well as for tradeshow purposes. Our video producer Micah Dorner received a call from a media provider based in New York City, specifically looking for a Midwest based production company which was capable of an HD (High-Definition) video shoot. So with our new Sony XDCAM EX3 and our comprehensive lighting and sound kit in hand, we got to work.

The shoot spanned the course of 2 days and contained copious interviews and locations within the medical center. The first day (consisting mostly of B-roll, and doctor/patient interviews) was nothing if not fast paced. With frequent location and schedule changes, "we really had to think on our feet, and be flexible", said sound engineer and MTP president, Don Enns, "We had to find locations all over the building, and get the shoots completed in a timely manner, so the doctors could get back to work". Micah, who at times only had 15 to 20 minutes to shoot the required footage, added that "We really had to think quickly about lighting and staging."

The second day progressed at a less precipitous pace, and consisted of interviews with several top leaders in the medical and technology industries, as well as former speaker of the house Newt Gingrich, who spoke about the benefits of advancements in technologies implemented at the medical center. While the interview with Newt Gingrich appears to be in a quiet and private setting, it was actually filmed in a busy waiting room. "That was a real challenge" says Micah, "to try to make it feel private - when in fact you have a room full of people, an ice machine, and a refrigerator (which was subsequently unplugged by Don to cut down on sound interference)."

Overall, the shoot was a striking success, and is one example of the type of work we can produce at Master Track Productions.

Adobe Media Player.

For those video users who are not sure how to watch their .flv format videos outside of a flashplayer, you can download the Adobe media player. This is a desktop app that lets you open .flv format videos and watch them directly in the player.

Licor Microsite

Micro-sites are typically dynamic and compact web locations which are dedicated to a specific topic, product, or service. They can either be embedded within the page, or hosted separately.

We recently completed work on a micro-site for Licor Biosciences' digital mascot "Photon". The site was built in Flash, and uses coded animation for easy updates and changes.
See the result. In this example we started with a simple proof of concept to show that we could create the 'x-ray' effect, then, taking feedback from Licor's project manager, we completed the application. The resulting page is a perfect example of effective implementation of a micro-site.

The power of video in any industry.

In any industry a sales professional will reiterate over and over again the benefits of their organization's products or services. The so called "elevator speech." It can be repeated dozens (if not hundreds) of times daily by your average sales person.

Now what if they only had to send a link? A link to a web-video that described in a dynamic fashion everything the company offered. Web video is a growing market, and with current and future advancements video on the web will become the norm. Current digital video technologies can take video from the realm of an expensive marketing luxury - into an accessible marketing reality.

Consider corporate training; Recent studies have shown that companies spend an average of $1,202 per Employee on Training. However, using video training, and web delivery to provide your employees with world wide access to the training material, could dramatically reduce those costs.

The value of professionally produced video is important to note. Often times creative developers are competing with low cost (or even free!) hobbyists - or services that offer a "one size fits all" approach to your intellectual property. But your corporate identity only gets one first impression, and chances are you've spent time and resources on logo design and customer service - it's important to extend that to your multimedia needs as well. Plus, a professional produced video can have a much longer shelf life (meaning you won't be embarrassed to show your staff the training video from 5 years ago.)

Professional videography, lighting, staging, acting, narration and editing are all essential elements to achieving your video's purpose. Whether it's to entertain or inform; to train or impress; never underestimate the power of video.

About Master Track Productions

Master Track Productions, Inc. began in1972 as a recording studio in Hayward, California. The fledgling company soon expanded into cassette duplication and built a reputation for excellent audio quality and outstanding customer service. In 1991, Master Track opened a second facility in Lincoln, Nebraska.

All operations were consolidated at the Lincoln site in 1995. Over the past 30 years, Master Track has continued to grow and diversify. In the new century, Master Track added corporate video production and interactive media design services to its established audio repertoire. Some of our current customers include: The Gallup Organization, Lillenas Publishing, Valentino's, Li-Cor, Back to the Bible, Hornady Manufacturing, Predator Quest Television, Legacy Sports International, National Student Loan Program, Education Quest. Broodmore Development. Local talents including the Wheezetones, Phil Walker, Bobby Layne and His Orchestra, Casting Pearls, The Lonny Lynn Orchestra and Abendmusik have trusted their projects to Master Track.

Our Team

We have a diversely skilled team of developers and designers. Making Master Track a 'one stop shop' for your creative needs. Whether it's a corporate video, a 3D animation, web design, or dedicated customer services, we have a team member prepared to provide you with the best experience possible.